Our Story

During lockdown, rather than learning Ancient Greek or stock-piling toilet paper, UK radio DJ and TV personality, Matt Edmondson, channelled his creative energy into designing games.

In this process, Matt taught himself graphic and packaging design, copywriting and learnt about the games’ manufacturing process - everything needed to bring the games to the market independently. Partnering with his brother-in-law, businessman Laurence Emmett, the pair founded Format Games in 2021 and launched two new games: colour-mixing card game, Egg Slam, and the immensely addictive trivia game, So Wrong It’s Right...

Format Games’ credibility as an indie games label was given the ulti- mate seal of approval by Asmodee UK, who first signed us up for UK distribution in February 2021. Seeing the potential of Matt’s designs and recognising the worldwide appeal of his games, August 2021 saw Asmodee swiftly follow up with an exclusive global distribution deal covering the US, Canada, New Zealand and South Africa...


Throughout 2022 Format Games has continued to grow, releasing new games such as the award-winning Noggin as well as the immensely popular titles Wheels Vs Doors and Karen. We are incredibly excited for 2023, with the release of new games coming very soon!

A collection of games by Format Games